SAM ADAMS HAS US ALL DRUNK
In 2009, a new wave of hip-hop hit the airways when a college drop out, Asher Roth, released the anthem “I Love College.” The rapper’s lament of the professional life, mixed with his stark allusions to college parties, brought forth the notion that not every rap artist has to embrace the thug life to create quality lyricism. Thus began the birth of the suburban white kid rapper.
Far from the era of Vanilla Ice and 3rd Base; teens, young adults, and hip-hop labels all recognized the magnitude that rappers like Asher Roth held. Hip-hop has become a universal language of the (Y) generation, now becoming relatable for the masses. With that being said, the revolution is in full force with up and comers such as Mac Miller, Hoodie Allen, and now, Sam Adams. Compared to these young emcees, Asher Roth is a mere flash in the pan, for they are on fire on the charts and in the hearts of millions of suburban kids alike.
Sam Adams, a political science major from Trinity College, has not found as much success as his counterpart Mac Miller—but the buzz is just as great. He first emerged on the scene with his rendition of Roth’s college anthem, cleverly entitled, “I Hate College.” Since then he has released 2010’s EP,Boston’s Boy, which peaked at #79 on the Billboard 200. He created buzz with the sampling of other noteworthy artists such Deadmau5 and Yolanda Be Cool. Shortly after, Adams has run ragged through the festival scene, with a prime-time performance at Lollapalooza, and has infested college auditoriums across the country.
What we all should be looking for is his debut album set for release in the coming months. His first single, “Blow Up,” hit the wide-web this past November in the wake of his highly anticipated album. Following the style of his continuants—Mac Miller, Kid Cudi, Hoodie Allen, and Wiz Khalifa—it is a mellow, cool delivery that hypnotically coasts through the anxiety of “blowing up” in the new era of the rap scene. The most unique superiority of the track is his creative sampling of The Pixies, “Where is my Mind.” All and all, the single is a perfect embodiment of how the rap and hip-hop scene has evolved. It is an era now where many have the chance to “blow up” with the innovation of social media outlets, and like I’ve already stated: this brand of music has become a universal language of our college generation. Sam Adams proves this with his homage to the great, nineties indie band The Pixies. his lyrics deliver a frustration with privatized education, and most importantly, living young and reckless… but with our parents approval.